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About Traide

We build software that has to keep working

Traide is a software, product and workflow orchestration consultancy led by founder James Throsby. Senior engineers who use AI expertly, with automated checks that gate every change.

Where Traide comes from

  • In February 2026 Traide acquired the technology assets of Nautical Commerce: multi-vendor order management, seller onboarding, marketplace payments and headless commerce infrastructure.
  • We still run that platform in production for its customers.
  • In October 2026 Traide became a software, product and workflow orchestration consultancy. It takes on other teams’ hard problems with what it learned running commerce infrastructure.

How we work

  • Work moves through six stages: plan, build, verify, review, ship, learn. Automated checks gate each one.
  • “Quality here is a property of the machinery, not of anyone’s memory or good intentions on a given day.”
  • Since June 2026, 96% of fixes to our core API have shipped with a test.

The Latest

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The latest
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Contact Us

New York
1722 Norman Street
Ridgewood, NY 11385